Ch.| | Question-begging-denomination-employer's device

or Eulogistic and Dyslogistic-appellative-employer's device. a

or Laudatory and vituperative appellation-employer's device

a See the nature of these denominations amply illustrated in Spring-of-Action Table.

Of the field of thought and action the moral department though it be that part in which the most abundant employment is given to the instrument of deception here in question - is not, it will be seen, the only part. Scarcely perhaps can any part be found, to which it has not been applied.

§. 1. Exposition.

Among the appellatives employed for the designation of objects belonging to the field of moral science, there are some by which the object is presented singly, unaccompanied by any sentiment of approbation or disapprobation attached to it - as desire, labour. With reference to the two sorts of appellatives which will come immediately to be mentioned, appellatives of this sort may be termed neutral.

In the margin, Bentham has noted at this point: ‘ For examples, look over the Table of Motives. Refer to Introd. and Dum:

‘1819 Aug. 10. See now Spring of Action Table.’

There are others by means of which in addition to the principal object the idea of general approbation, as habitually attached to that object, is presented: - as industry. These are termed eulogistic.

Others there are again, by and by means of which in addition to the principal object the idea of general disapprobation, as habitually attached to that same object is presented: - as lust. These may be termed dyslogistic.